Item Purchased: Glazed Cruller (or The Dime Saving Donut)
Location Purchased: Dunkin Donuts / 2477 S. Archer Ave. / Chicago, IL
Price: $2.73 w/tax (with a medium coffee)
Purchased On: 10/28/07
Review: I overslept a bit, so a coffee and a donut was the best I could do this morning. Don’t tell my personal trainer, okay?
Now, I could regale you with flowery language proclaiming my love of these sugary brown logs, but that would probably devolve into some cheap joke about digestive functions and how the end result looks a lot like the initial product. I like how the crystalline sugary outside crumbles away to reveal a moist and thick cake center. Let’s leave it at that.
I’d really like to talk about my consumer experience.
All I wanted was a coffee and a donut to wake up with, but when I ordered, I was asked if I wanted two donuts. I didn’t. That didn’t matter. The cashier went into a spiel, explaining to me that my current order of one donut and one coffee would cost me $2.83 while two donuts and one coffee would cost me $2.73. I turned down the offer again. Not good enough. The girl behind the counter wouldn’t have it. It was as if she had some kind of free donut quota to meet. The logic of the morning donut special made as much sense as any stroke of marketing could to me, but I didn’t understand the insistence of the cashier. It was as if she never met someone who didn’t want to get an extra donut and save a dime at the same time.
I don’t understand the catering toward both consumer’s expanding waistline and savings. I made it clear that I wasn’t going to eat the second donut, yet the donut lady still insisted I take it and save a dime. She acted as if it was some great opportunity for me. I’m not one to discount the preservation of a dime. I will use that dime to make a dollar, trust me. I just wonder how this “deal” is a small, yet extreme, representation of our larger wasteful tendencies. We’re so eager to take extra things we don’t need all in the name of consumer gluttony. Even if it cost an extra dime for an extra donut, I’d be willing to bet my ten cent savings that most people would gobble up the extra dough. Eventually, two donuts becomes a standard in our morning ritual and we order them whether we save a dime or not.
Eventually our output looks more and more like our input… and vice versa.
Rating: 2 / 5