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Pocket Change: 08/06/08

  • EMS sporting goods retailer has bid on Nike’s trademarked term “Dri-Fit” on Google’s advertising program. Google sees no problem with this. Nike sees EMS in court. Branding. Just do it. (link)
  • “I wanted to beat real estate agencies to the punch, and bring awareness of changes in the neighborhood of Bed-Stuy. I would like to be clear in stating that I am neither for or against the gentrification process.” Huh? (link)

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