From the I’ll Have The Yellow Tail… And Charge Me Double department
Neuroscientist Hilke Plassman recently conducted a study where volunteers were asked to taste and rate five different wines. The rub was that only three wines were tasted, but the volunteers were told that one glass came from a $10 bottle of wine, while another glass of the same wine was reported to cost $90. Most of the volunteers rated the more expensive glass as a significantly better tasting wine.
Well… Now I know why everyone thinks that Starbucks coffee tastes so good.
(Study via Mind Hacks)
Posted by consumatron on January 14th, 2008 filed in
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